Context:
The price of Prime is changing in Poland, and in order for customers to keep their membership, they must review and accept the new Amazon Prime terms and pricing. We would like to take this opportunity to create a template for all future communications of price changes that require customer consent in order to retain membership.
• We must find a context-appropriate tone that communicates the urgency of the action without alarming customers as to the state of their Prime membership
• We want to let customers know that we are continuing to invest in Prime value and there’s a reason for these changes, but we can’t explain all the specifics that went into this decision
• We want to provide all the information to make a decision in a transparent, easy-to-digest way, providing the right details at the right stage of the journey (in other words, don’t front-load, but don’t withhold either).
Reasoning and proposed solution:
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