Context:
As the only UX writer for global Prime UX operations, I developed and disseminated UX content design standards, best practices, and examples through the Writing for Prime internal wiki. While having a source of truth and guiding tenets helped drive decisions and elevate Prime experiences overall, consistent self-service and reference still proved a substantial obstacle to the adoption and application of UX Prompting best practices for those projects lacking direct UX Writer involvement. While office hours and dedicated workshops help to educate partners on UX writing knowledge, there is a voiced hunger for automated/agentic tools to help make UX content design second-nature to product development.
Using Quick Suite, Amazon’s AI-powered, agentic digital workspace, I configured a custom chat agent trained on the UX writing knowledge I developed for worldwide Amazon Prime. The resulting Prime UX Writing Assistant can not only generate copy according to the precise principles, terminology, style, voice and tone I developed for global Prime, but it can also review, critique, and provide revisions and recommendations for existing strings and drafts against those same standards. The tool is also used to streamline project artifacts like content handoff docs and string localization, and is even combined with other internal tools for individual LLM-as-a-judge processes.
Results:
In its first 6 months after launching in October 2024, the tool achieved 846 total users, 12 average daily users, 3.9K total prompts, and 1K unique conversations, creating measurable efficiency gains for content production workflows.
System prompt (instructions) & associated Quick Spaces (knowledge):
Sample user prompt & response (video):
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