• Componentized UX writing guidelines across 130+ UX/UI design elements and patterns for worldwide Prime, providing both guidelines and instructional placeholder text that allow for content experimentation while prescribing exact strings where required for Legal, Brand, and/or consistency
• Developed strategic communication that blends marketing and transactional language for all Prime end-to-end experiences that span the customer journey, from acquisition to engagement and retention
• Collaborated with Brand and UX designers to develop strategic guidelines for use of foundational design elements, including color, typography, and accessibility guardrails
Prime Design Library Welcome:
(Component) Global Footer:
(Pattern) Prime Badge:
(Foundation) Prime Colors:
Example Figma sticker sheets for designers and marketers:
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