• Designed instructional and celebratory content for a gamified experience presented to non-Prime customers who have already use their free 30-day trial, giving them the option to try benefits for free and get their first month of membership on us
• Blended promotional awareness of Prime membership benefits with transactional information about how to earn a specific reward while encouraging progress towards the (customer and business) goal
• Balanced feedback from stakeholders across Cross-Channel Marketing (XCM), Member Growth, Benefits and Incentives, Brand, Legal, and UX Design
• Adapted the Prime UX voice and language to balance engagement and celebration with explicit explanations of necessary actions and informative, nonjudgmental opt-out
• Made the case for exceptional use of the em-dash to highlight “free” benefit usage rather than the typical all-caps (and shout-y) FREE favored by Product Marketers
🔙