https://laurenpaul.work Lauren Makes Words Wed, 07 Jun 2023 23:13:41 +0000 https://laurenpaul.work en https://laurenpaul.work/Film-Crit Mon, 15 Mar 2021 16:09:41 +0000 Lauren Makes Words https://laurenpaul.work/Film-Crit Film Reviews + CriticismFilm Selection Committee Member, Austin Film Festival (2021) Associate Arts Editor, The Harvard Crimson (2009-2011)‘Martha Marcy’ is a Gripping Success‘The Town’ Explores Boston’s Darker SideWhen You're Strange Date Night St. John of Las Vegas 🔙 https://laurenpaul.work/Everlane-Copy Fri, 23 Oct 2020 21:48:39 +0000 Lauren Makes Words https://laurenpaul.work/Everlane-Copy Everlane - Managing Editor, Creative (Sept 2018 - Aug 2019) Oversaw all copy operations for men’s &amp; women’s apparel, including emails, landing pages, brand campaigns, digital assets and retail signage; Contributed to creative ideation around seasonal/technical collections and product launches. It’s Shoe Time <img width="417" height="665" width_o="417" height_o="665" data-src="https://freight.cargo.site/t/original/i/529c746663f1dbf82aeace292329150c1f5eb723c8944dfa9e4e9bf978721ba5/Screen-Shot-2020-07-02-at-12.58.19-PM.png" data-mid="219273444" border="0" src="https://freight.cargo.site/w/417/i/529c746663f1dbf82aeace292329150c1f5eb723c8944dfa9e4e9bf978721ba5/Screen-Shot-2020-07-02-at-12.58.19-PM.png" /> One Sandal—All. Damn. Day. <img width="501" height="613" width_o="501" height_o="613" data-src="https://freight.cargo.site/t/original/i/d7b64b9682388c50cf15ece21bf327643c528502c54cb98013a2f5ed03d5e7b5/Screen-Shot-2020-07-02-at-1.00.22-PM.png" data-mid="219273475" border="0" src="https://freight.cargo.site/w/501/i/d7b64b9682388c50cf15ece21bf327643c528502c54cb98013a2f5ed03d5e7b5/Screen-Shot-2020-07-02-at-1.00.22-PM.png" /> How To Wear: Straight Leg Crop <img width="1200" height="2336" width_o="1200" height_o="2336" data-src="https://freight.cargo.site/t/original/i/41a57af770d719473178a8a77b45b4e1b17836a48065825115ce48a22dd04107/pant1.jpg" data-mid="219273683" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/41a57af770d719473178a8a77b45b4e1b17836a48065825115ce48a22dd04107/pant1.jpg" /><img width="1200" height="1220" width_o="1200" height_o="1220" data-src="https://freight.cargo.site/t/original/i/95812a58f16321a91c519342d5f27f0ac6a7d4429069b68cf58a3aae99f60d77/pant2.jpg" data-mid="219273684" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/95812a58f16321a91c519342d5f27f0ac6a7d4429069b68cf58a3aae99f60d77/pant2.jpg" /> <img width="1200" height="1742" width_o="1200" height_o="1742" data-src="https://freight.cargo.site/t/original/i/cb932b3306e9cff4e9b311ea17b44bc365145e2e2687d43ff45758bc97ea1b0c/pant3.jpg" data-mid="219273685" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/cb932b3306e9cff4e9b311ea17b44bc365145e2e2687d43ff45758bc97ea1b0c/pant3.jpg" /><img width="1200" height="1334" width_o="1200" height_o="1334" data-src="https://freight.cargo.site/t/original/i/910c5154dfb8d9a936c3f060b736d6d99ce89dde3373e69373b9d2adba4a2742/pant4.jpg" data-mid="219273686" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/910c5154dfb8d9a936c3f060b736d6d99ce89dde3373e69373b9d2adba4a2742/pant4.jpg" /> Cute Skirt Alert <img width="1200" height="2262" width_o="1200" height_o="2262" data-src="https://freight.cargo.site/t/original/i/ad2191471dbb81c1268cc82a5b2f4c989214d1dbf065a4b80dad15e9151dcdd6/skirt1.jpg" data-mid="219273546" border="0" src="https://freight.cargo.site/w/1000/i/ad2191471dbb81c1268cc82a5b2f4c989214d1dbf065a4b80dad15e9151dcdd6/skirt1.jpg" /> <img width="1200" height="1872" width_o="1200" height_o="1872" data-src="https://freight.cargo.site/t/original/i/d6ca6c1937872d23826454502c369a520c480c4bfa6b9bcbe7fa354ae33934b6/skirt2.jpg" data-mid="219273547" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/d6ca6c1937872d23826454502c369a520c480c4bfa6b9bcbe7fa354ae33934b6/skirt2.jpg" /> <img width="1200" height="1660" width_o="1200" height_o="1660" data-src="https://freight.cargo.site/t/original/i/92a2b736b45edc8ea509c868c9f62aef99e6246fbe10dcf7ce47e87be26e8f06/skirt3.jpg" data-mid="219273548" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/92a2b736b45edc8ea509c868c9f62aef99e6246fbe10dcf7ce47e87be26e8f06/skirt3.jpg" /> <img width="1200" height="1980" width_o="1200" height_o="1980" data-src="https://freight.cargo.site/t/original/i/ad43653b8fddc23a3fe6a7e88ddb3c09f86a0afc63e0f9dbfccff883e8ebebad/skirt4.jpg" data-mid="219273549" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/ad43653b8fddc23a3fe6a7e88ddb3c09f86a0afc63e0f9dbfccff883e8ebebad/skirt4.jpg" /> <img width="1200" height="1604" width_o="1200" height_o="1604" data-src="https://freight.cargo.site/t/original/i/fecd3144577245909188043077b4be8ff096f562ea87899de0d152471b8ea712/skirt54.jpg" data-mid="219273550" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/fecd3144577245909188043077b4be8ff096f562ea87899de0d152471b8ea712/skirt54.jpg" /> Button Up <img width="1200" height="2148" width_o="1200" height_o="2148" data-src="https://freight.cargo.site/t/original/i/5c2ad1593979a95f9620cbbd6e33feb4ed05d3de5036fa4b1e83c51908540ace/jean1.jpg" data-mid="219273687" border="0" src="https://freight.cargo.site/w/1000/i/5c2ad1593979a95f9620cbbd6e33feb4ed05d3de5036fa4b1e83c51908540ace/jean1.jpg" /> <img width="1200" height="2044" width_o="1200" height_o="2044" data-src="https://freight.cargo.site/t/original/i/45de58b89b050ea3138ff58dedaf7b261da2d6a8d2e5113cac702b766792ba32/jean2.jpg" data-mid="219273688" border="0" src="https://freight.cargo.site/w/1000/i/45de58b89b050ea3138ff58dedaf7b261da2d6a8d2e5113cac702b766792ba32/jean2.jpg" /> <img width="1200" height="2730" width_o="1200" height_o="2730" data-src="https://freight.cargo.site/t/original/i/209a4df4b85521a41496c7acde61c9cfdbbf2219c87ad76fb15377a37e7fa042/jean3.jpg" data-mid="219273689" border="0" src="https://freight.cargo.site/w/1000/i/209a4df4b85521a41496c7acde61c9cfdbbf2219c87ad76fb15377a37e7fa042/jean3.jpg" /> <img width="1200" height="1658" width_o="1200" height_o="1658" data-src="https://freight.cargo.site/t/original/i/ca8691db275d3273f9ecd2264f83eb372d2e0c7402555396ef637962e6ebb549/jean5.jpg" data-mid="219273690" border="0" src="https://freight.cargo.site/w/1000/i/ca8691db275d3273f9ecd2264f83eb372d2e0c7402555396ef637962e6ebb549/jean5.jpg" /> Don’t Call it a Comeback <img width="1200" height="2478" width_o="1200" height_o="2478" data-src="https://freight.cargo.site/t/original/i/8a7a2dcf71495876f5ed6d91481b9de232c5be391428b14656d227e6ec451c37/cardigan1.jpg" data-mid="219273537" border="0" src="https://freight.cargo.site/w/1000/i/8a7a2dcf71495876f5ed6d91481b9de232c5be391428b14656d227e6ec451c37/cardigan1.jpg" /> <img width="1200" height="1918" width_o="1200" height_o="1918" data-src="https://freight.cargo.site/t/original/i/f87f340d158e677b7380e5542e9ce02c6551dc95abd0fb00a196b3ff4f85c51d/cardigan2.jpg" data-mid="219273539" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/f87f340d158e677b7380e5542e9ce02c6551dc95abd0fb00a196b3ff4f85c51d/cardigan2.jpg" /> <img width="1200" height="1574" width_o="1200" height_o="1574" data-src="https://freight.cargo.site/t/original/i/646dc3edeaca0566bd6701e0d61d5fa99bd03c765fe3baff180cc61c4c24c723/cardigan3.jpg" data-mid="219273540" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/646dc3edeaca0566bd6701e0d61d5fa99bd03c765fe3baff180cc61c4c24c723/cardigan3.jpg" /> <img width="1200" height="1654" width_o="1200" height_o="1654" data-src="https://freight.cargo.site/t/original/i/1201ac1cd46a0f2d797347286fdeb018f93e584491597c2fcc20dc4613e082f0/cardigan4.jpg" data-mid="219273542" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/1201ac1cd46a0f2d797347286fdeb018f93e584491597c2fcc20dc4613e082f0/cardigan4.jpg" /> <img width="1200" height="1780" width_o="1200" height_o="1780" data-src="https://freight.cargo.site/t/original/i/da3829f9181c6fb8b376ee341b81e4f075f204cffda1c452760096224dab1456/cardigan5.jpg" data-mid="219273543" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/da3829f9181c6fb8b376ee341b81e4f075f204cffda1c452760096224dab1456/cardigan5.jpg" /> 🔙 The (Every) Occasion Shop (landing page) <img width="711" height="653" width_o="711" height_o="653" data-src="https://freight.cargo.site/t/original/i/c2e58c891e27c0816241f7f05c871d6bdcda4b5e640435e072391e4b3cb09ad7/Screen-Shot-2020-07-02-at-12.54.45-PM.png" data-mid="219273455" border="0" src="https://freight.cargo.site/w/711/i/c2e58c891e27c0816241f7f05c871d6bdcda4b5e640435e072391e4b3cb09ad7/Screen-Shot-2020-07-02-at-12.54.45-PM.png" /> <img width="730" height="655" width_o="730" height_o="655" data-src="https://freight.cargo.site/t/original/i/6cb0baaf56dcd2d0f6211c49240417b5fddf9cd743d17e082ef52714f173a17f/Screen-Shot-2020-07-02-at-12.54.29-PM.png" data-mid="219273467" border="0" src="https://freight.cargo.site/w/730/i/6cb0baaf56dcd2d0f6211c49240417b5fddf9cd743d17e082ef52714f173a17f/Screen-Shot-2020-07-02-at-12.54.29-PM.png" /> <img width="813" height="653" width_o="813" height_o="653" data-src="https://freight.cargo.site/t/original/i/7f256b762798bd20fb89768b4327412455807f4d63af110fad017ae05dac6179/Screen-Shot-2020-07-02-at-12.53.46-PM.png" data-mid="219273469" border="0" src="https://freight.cargo.site/w/813/i/7f256b762798bd20fb89768b4327412455807f4d63af110fad017ae05dac6179/Screen-Shot-2020-07-02-at-12.53.46-PM.png" /> The Rain Boot (landing page + launch &amp; reviews emails) <img width="1329" height="660" width_o="1329" height_o="660" data-src="https://freight.cargo.site/t/original/i/f1bfa4dacde04c9e5ac66b1b875237c13f19b0532cca5fa2033a63b4a7d1700a/Screen-Shot-2020-07-02-at-12.51.01-PM.png" data-mid="219273472" border="0" src="https://freight.cargo.site/w/1000/i/f1bfa4dacde04c9e5ac66b1b875237c13f19b0532cca5fa2033a63b4a7d1700a/Screen-Shot-2020-07-02-at-12.51.01-PM.png" /> <img width="1200" height="1802" width_o="1200" height_o="1802" data-src="https://freight.cargo.site/t/original/i/8921991d9acb0270b548a73cfb1ac3941cee6efe9b8985b03091e34fc8445809/unnamed.jpg" data-mid="219273477" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/8921991d9acb0270b548a73cfb1ac3941cee6efe9b8985b03091e34fc8445809/unnamed.jpg" /> <img width="1200" height="1648" width_o="1200" height_o="1648" data-src="https://freight.cargo.site/t/original/i/887161ae82774062fa30ecb9df845df4b5d3d7dc57158710c3b1013da2f29d35/unnamed-1.jpg" data-mid="219273479" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/887161ae82774062fa30ecb9df845df4b5d3d7dc57158710c3b1013da2f29d35/unnamed-1.jpg" /> <img width="1200" height="1538" width_o="1200" height_o="1538" data-src="https://freight.cargo.site/t/original/i/fa0b5d0956e0b0e88d8de572c6696f9ab8cc3dfe0b3867f3f14aac97f3aad634/unnamed-2.jpg" data-mid="219273481" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/fa0b5d0956e0b0e88d8de572c6696f9ab8cc3dfe0b3867f3f14aac97f3aad634/unnamed-2.jpg" /> <img width="1200" height="2000" width_o="1200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/88a7ec3d552d402e4365f8b16f98e2b702ad026072a26b00f463b7022bd7ff2c/unnamed-3.jpg" data-mid="219273482" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/88a7ec3d552d402e4365f8b16f98e2b702ad026072a26b00f463b7022bd7ff2c/unnamed-3.jpg" /> <img width="1200" height="1350" width_o="1200" height_o="1350" data-src="https://freight.cargo.site/t/original/i/00b3612d310bc47da451a8b82ea1686e72c564be21d7a93d583da3df3a80035d/unnamed-1.jpg" data-mid="219273671" border="0" src="https://freight.cargo.site/w/1000/i/00b3612d310bc47da451a8b82ea1686e72c564be21d7a93d583da3df3a80035d/unnamed-1.jpg" /><img width="1200" height="1142" width_o="1200" height_o="1142" data-src="https://freight.cargo.site/t/original/i/7128d585b93caaaecbf2bc97ca714ea5f5ba964ff0785c35986f5991abf40492/unnamed-2.jpg" data-mid="219273672" border="0" src="https://freight.cargo.site/w/1000/i/7128d585b93caaaecbf2bc97ca714ea5f5ba964ff0785c35986f5991abf40492/unnamed-2.jpg" /><img width="1200" height="1156" width_o="1200" height_o="1156" data-src="https://freight.cargo.site/t/original/i/f109b54f97e1977976a3c3c596778c525b4f8fe3898394e188c999fba4b310b6/unnamed-3.jpg" data-mid="219273674" border="0" src="https://freight.cargo.site/w/1000/i/f109b54f97e1977976a3c3c596778c525b4f8fe3898394e188c999fba4b310b6/unnamed-3.jpg" /><img width="1200" height="474" width_o="1200" height_o="474" data-src="https://freight.cargo.site/t/original/i/850bf68d26b0a693603e42ba7dbee22b3362b17a58679bcfad2779e61cb2786b/unnamed-4.jpg" data-mid="219273675" border="0" src="https://freight.cargo.site/w/1000/i/850bf68d26b0a693603e42ba7dbee22b3362b17a58679bcfad2779e61cb2786b/unnamed-4.jpg" />The $95 Alpaca<img width="1200" height="2098" width_o="1200" height_o="2098" data-src="https://freight.cargo.site/t/original/i/87b3d3df718973efa3abba1363236a596f750565c393314c74a852985082eb32/alpaca1.jpg" data-mid="219273677" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/87b3d3df718973efa3abba1363236a596f750565c393314c74a852985082eb32/alpaca1.jpg" /> <img width="1200" height="3280" width_o="1200" height_o="3280" data-src="https://freight.cargo.site/t/original/i/e3bcdb09a66b47109bae4a641410cb3ee1b61df9601dbeb56ed42b81186f63ea/alpaca2.jpg" data-mid="219273678" border="0" src="https://freight.cargo.site/w/1000/i/e3bcdb09a66b47109bae4a641410cb3ee1b61df9601dbeb56ed42b81186f63ea/alpaca2.jpg" /> <img width="1200" height="1492" width_o="1200" height_o="1492" data-src="https://freight.cargo.site/t/original/i/a8607acf6b5846ae7fed8819df7ba43967e779f9319e5ce7fd4df09d93857fb3/alpaca4.jpg" data-mid="219273680" border="0" src="https://freight.cargo.site/w/1000/i/a8607acf6b5846ae7fed8819df7ba43967e779f9319e5ce7fd4df09d93857fb3/alpaca4.jpg" /> The Jeaniuses Have Arrived<img width="1200" height="1684" width_o="1200" height_o="1684" data-src="https://freight.cargo.site/t/original/i/2d351e27001be2135db891c6878508c3b61d2ac9fd6fe9f4eae8581a154ba670/jeaniusgif.gif" data-mid="219273389" border="0" src="https://freight.cargo.site/w/1000/i/2d351e27001be2135db891c6878508c3b61d2ac9fd6fe9f4eae8581a154ba670/jeaniusgif.gif" /> <img width="1200" height="1444" width_o="1200" height_o="1444" data-src="https://freight.cargo.site/t/original/i/bab3f73ae948909c8cf6dc5773f5a39676461ccb39a2c0459a0056ac9da67575/jeaniusmiddle.jpg" data-mid="219273390" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bab3f73ae948909c8cf6dc5773f5a39676461ccb39a2c0459a0056ac9da67575/jeaniusmiddle.jpg" /> <img width="1200" height="1328" width_o="1200" height_o="1328" data-src="https://freight.cargo.site/t/original/i/5c93aef94c7e0cb8a37a0df59bbc94bfcabdbae98beecd57b14121f545b3162c/jeaniusfooter.jpg" data-mid="219273391" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5c93aef94c7e0cb8a37a0df59bbc94bfcabdbae98beecd57b14121f545b3162c/jeaniusfooter.jpg" /> https://laurenpaul.work/MycoTech-HP Tue, 16 Mar 2021 19:06:48 +0000 Lauren Makes Words https://laurenpaul.work/MycoTech-HP MycoTechnology — Copy Consultant (Nov 2020 - Jan 2021) Consulted with Senior Director of Marketing on refreshed and expanded home page copy, translating the function and benefits of a niche, B2B industry technology to a wider audience. Launched for mycoiq.com in March 2021 <img width="1199" height="587" width_o="1199" height_o="587" data-src="https://freight.cargo.site/t/original/i/c4ca7d8dfa332ad2882d595dc36d9e1c0d939142cc851a8b47eb9e53a4f06a59/Screen-Shot-2021-03-16-at-2.52.14-PM.png" data-mid="102240518" border="0" src="https://freight.cargo.site/w/1000/i/c4ca7d8dfa332ad2882d595dc36d9e1c0d939142cc851a8b47eb9e53a4f06a59/Screen-Shot-2021-03-16-at-2.52.14-PM.png" /><img width="1229" height="614" width_o="1229" height_o="614" data-src="https://freight.cargo.site/t/original/i/fd7d3af4c020ca717cd2fe5f46475d41db65cb6b6ae88dd792c55f6b860582c3/Screen-Shot-2021-03-16-at-2.52.41-PM.png" data-mid="102240520" border="0" src="https://freight.cargo.site/w/1000/i/fd7d3af4c020ca717cd2fe5f46475d41db65cb6b6ae88dd792c55f6b860582c3/Screen-Shot-2021-03-16-at-2.52.41-PM.png" /> <img width="1240" height="574" width_o="1240" height_o="574" data-src="https://freight.cargo.site/t/original/i/784c5d1e307360ed4dfadace2c760630c2efd16738563849e9d8737078fb1ce0/Screen-Shot-2021-03-16-at-2.53.11-PM.png" data-mid="102240521" border="0" src="https://freight.cargo.site/w/1000/i/784c5d1e307360ed4dfadace2c760630c2efd16738563849e9d8737078fb1ce0/Screen-Shot-2021-03-16-at-2.53.11-PM.png" /> <img width="1238" height="575" width_o="1238" height_o="575" data-src="https://freight.cargo.site/t/original/i/840edb3146f8b15b2e638b8905af90b5658ab8d5a72662b4787bad08b8c5d45c/Screen-Shot-2021-03-16-at-2.53.26-PM.png" data-mid="102240524" border="0" src="https://freight.cargo.site/w/1000/i/840edb3146f8b15b2e638b8905af90b5658ab8d5a72662b4787bad08b8c5d45c/Screen-Shot-2021-03-16-at-2.53.26-PM.png" /> <img width="1276" height="695" width_o="1276" height_o="695" data-src="https://freight.cargo.site/t/original/i/2e3746b968c3d0625ec99fce34d0cdd96d13c0a424bdf886fa85232ddefe4870/Screen-Shot-2021-03-16-at-2.53.56-PM.png" data-mid="102240541" border="0" src="https://freight.cargo.site/w/1000/i/2e3746b968c3d0625ec99fce34d0cdd96d13c0a424bdf886fa85232ddefe4870/Screen-Shot-2021-03-16-at-2.53.56-PM.png" /> 🔙 https://laurenpaul.work/Cotopaxi-Impact Fri, 15 Oct 2021 20:40:41 +0000 Lauren Makes Words https://laurenpaul.work/Cotopaxi-Impact Cotopaxi — Freelance Senior Copywriter (Aug 2021 - present)Drafted and edited Brand Impact pages (Our Mission, Our Impact, Sustainable by Design, &amp; Guaranteed for Good™), rewriting &amp; structuring narrative to highlight the inclusivity and humanitarian efforts built into the company’s business. 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data-src="https://freight.cargo.site/t/original/i/bf6864d633b04e019eba97610440796cad8438c5ef9cd0b9a652f7e1b16ddff7/Screen-Shot-2021-10-15-at-5.21.56-PM.png" data-mid="121728413" border="0" src="https://freight.cargo.site/w/951/i/bf6864d633b04e019eba97610440796cad8438c5ef9cd0b9a652f7e1b16ddff7/Screen-Shot-2021-10-15-at-5.21.56-PM.png" /> <img width="900" height="487" width_o="900" height_o="487" data-src="https://freight.cargo.site/t/original/i/23f3bc625056cf976c260f7d00a5bc1ceb0311599a3582962be81eb62fa6f431/Screen-Shot-2021-10-15-at-5.32.57-PM.png" data-mid="121728884" border="0" src="https://freight.cargo.site/w/900/i/23f3bc625056cf976c260f7d00a5bc1ceb0311599a3582962be81eb62fa6f431/Screen-Shot-2021-10-15-at-5.32.57-PM.png" /> <img width="795" height="267" width_o="795" height_o="267" data-src="https://freight.cargo.site/t/original/i/03f54d6cb5b64b591934da49f1dc3d57e49aeb1bc574d6b7b675606282120973/Screen-Shot-2021-10-15-at-5.23.34-PM.png" data-mid="121728935" border="0" src="https://freight.cargo.site/w/795/i/03f54d6cb5b64b591934da49f1dc3d57e49aeb1bc574d6b7b675606282120973/Screen-Shot-2021-10-15-at-5.23.34-PM.png" /> <img width="1881" height="2105" width_o="1881" height_o="2105" data-src="https://freight.cargo.site/t/original/i/7ac8825eed1b8c06116095272b0096c464fabc02fb7c9455d7468a647a87cb2d/4f35c52f-13d1-4427-b61f-90412f93b193.png" data-mid="121729257" border="0" src="https://freight.cargo.site/w/1000/i/7ac8825eed1b8c06116095272b0096c464fabc02fb7c9455d7468a647a87cb2d/4f35c52f-13d1-4427-b61f-90412f93b193.png" /> 🔙 https://laurenpaul.work/Cotopaxi-Tribute Sat, 29 Jan 2022 21:36:41 +0000 Lauren Makes Words https://laurenpaul.work/Cotopaxi-Tribute Cotopaxi — Freelance Senior Copywriter (Aug 2021 - present)Drafted and edited dedicated landing page documenting outdoor gear retailer Cotopaxi’s ongoing commitment to Ecuador, home of the brand’s alpine namesake and inspiration for its dedication to doing business with dignity. Launched for cotopaxi.com in Jan. 2022 <img width="2273" height="3087" width_o="2273" height_o="3087" data-src="https://freight.cargo.site/t/original/i/d9324dbd0cf1f8482aebba3dcbbea2294dd314e385471102210b393cb692ae38/ecupat1.png" data-mid="131865276" border="0" src="https://freight.cargo.site/w/1000/i/d9324dbd0cf1f8482aebba3dcbbea2294dd314e385471102210b393cb692ae38/ecupat1.png" /> <img width="1058" height="519" width_o="1058" height_o="519" data-src="https://freight.cargo.site/t/original/i/6d5452b7869ee12f714bdb3d1fd6e2fb52fa7ff9e6b736c8cdf7b2557b601adb/Screen-Shot-2022-01-20-at-1.34.56-PM.png" data-mid="131865289" border="0" src="https://freight.cargo.site/w/1000/i/6d5452b7869ee12f714bdb3d1fd6e2fb52fa7ff9e6b736c8cdf7b2557b601adb/Screen-Shot-2022-01-20-at-1.34.56-PM.png" /> <img width="1053" height="595" width_o="1053" height_o="595" data-src="https://freight.cargo.site/t/original/i/324a61fd4f08574f19ddb5b0a2d4eea777d270e98530db9ce899cbcf526bd638/Screen-Shot-2022-01-20-at-1.34.48-PM.png" data-mid="131865286" border="0" src="https://freight.cargo.site/w/1000/i/324a61fd4f08574f19ddb5b0a2d4eea777d270e98530db9ce899cbcf526bd638/Screen-Shot-2022-01-20-at-1.34.48-PM.png" /> <img width="2273" height="1646" width_o="2273" height_o="1646" data-src="https://freight.cargo.site/t/original/i/81b43735b9c1f310409ed11a8bd73da8a7fd8ad95d8f18c6095784781dfbd4c0/ecupt2.png" data-mid="131865368" border="0" src="https://freight.cargo.site/w/1000/i/81b43735b9c1f310409ed11a8bd73da8a7fd8ad95d8f18c6095784781dfbd4c0/ecupt2.png" /> <img width="1054" height="590" width_o="1054" height_o="590" data-src="https://freight.cargo.site/t/original/i/82ad396923a2bca8d00bb2ca6d191fc77f488f54d3939db6e0e1bf168b2d0171/Screen-Shot-2022-01-20-at-1.35.11-PM.png" data-mid="131865369" border="0" src="https://freight.cargo.site/w/1000/i/82ad396923a2bca8d00bb2ca6d191fc77f488f54d3939db6e0e1bf168b2d0171/Screen-Shot-2022-01-20-at-1.35.11-PM.png" /> <img width="1052" height="581" width_o="1052" height_o="581" data-src="https://freight.cargo.site/t/original/i/cfc4b440dee5d1c6a5a387f2e5013608b0d789417ad1a40c1e6d733a4eaacfff/Screen-Shot-2022-01-20-at-1.35.19-PM.png" data-mid="131865370" border="0" src="https://freight.cargo.site/w/1000/i/cfc4b440dee5d1c6a5a387f2e5013608b0d789417ad1a40c1e6d733a4eaacfff/Screen-Shot-2022-01-20-at-1.35.19-PM.png" /> <img width="2273" height="2066" width_o="2273" height_o="2066" data-src="https://freight.cargo.site/t/original/i/049d62887d91902897c61327429e6e9724e79b9c1af7e9687551fe6ab9f03f07/ecupt3.png" data-mid="131865383" border="0" src="https://freight.cargo.site/w/1000/i/049d62887d91902897c61327429e6e9724e79b9c1af7e9687551fe6ab9f03f07/ecupt3.png" /> 🔙 https://laurenpaul.work/Slack-HC Fri, 23 Oct 2020 21:46:59 +0000 Lauren Makes Words https://laurenpaul.work/Slack-HC Slack Technologies, Inc. — UX Content Strategist (April 2017 - August 2018) Proposed, designed &amp; maintained self-help customer service articles for get.slack.help, aided in redesign of Help Center’s user experience and information architecture Guide to search in SlackCreate guidelines for channel namesThe #general channelMessage and file threadsGuide to Slack notifications Prioritize tasks quickly with triage channels Security recommendations for approving appsSet up Slack to go on vacationMove from email to Slack 🔙 https://laurenpaul.work/NW-HP Fri, 23 Oct 2020 21:40:23 +0000 Lauren Makes Words https://laurenpaul.work/NW-HP NerdWallet — UX Content Strategist (Dec 2019 - May 2020) Drafted and designed both content strategy and information architecture for global navigation from NerdWallet’s homepage, redistributing over 15,000 pages of content across seven categories into three goal-oriented and&nbsp; approachable entrypoints, better communicating both the breadth and depth of our library without overloading and overwhelming the reader, keeping them in control of their financial journey. Launched for nerdwallet.com in June 2020 <img width="1385" height="5232" width_o="1385" height_o="5232" data-src="https://freight.cargo.site/t/original/i/79c09c3f42e062e5e00ac930c61c464d14743a3951af411b49f22010ad3ad8d2/nerdwallet.com-NerdWalletMakealltherightmoneymoves.jpg" data-mid="86517645" border="0" src="https://freight.cargo.site/w/1000/i/79c09c3f42e062e5e00ac930c61c464d14743a3951af411b49f22010ad3ad8d2/nerdwallet.com-NerdWalletMakealltherightmoneymoves.jpg" /> <img width="1385" height="876" width_o="1385" height_o="876" data-src="https://freight.cargo.site/t/original/i/99fdae5636a444486c2e1f5ef954b852897e0e99161b755209711a0b5fb89ab5/nerdwallet.com-NerdWalletMakealltherightmoneymoves-1.jpg" data-mid="86517702" border="0" src="https://freight.cargo.site/w/1000/i/99fdae5636a444486c2e1f5ef954b852897e0e99161b755209711a0b5fb89ab5/nerdwallet.com-NerdWalletMakealltherightmoneymoves-1.jpg" /> <img width="1370" height="821" width_o="1370" height_o="821" data-src="https://freight.cargo.site/t/original/i/736f39097c6d4807985c689d72e37cad2aaec1d0684badd9c45b8a4b6a13cb39/nerdwallet.com-NerdWalletMakealltherightmoneymoves-3.jpg" data-mid="86517703" border="0" src="https://freight.cargo.site/w/1000/i/736f39097c6d4807985c689d72e37cad2aaec1d0684badd9c45b8a4b6a13cb39/nerdwallet.com-NerdWalletMakealltherightmoneymoves-3.jpg" /> <img width="1370" height="581" width_o="1370" height_o="581" data-src="https://freight.cargo.site/t/original/i/94d04be4fd231db0580346446cbc4bf4a4c91f0e1490f10dc48c1bd5254d3247/nerdwallet.com-NerdWalletMakealltherightmoneymoves-2.jpg" data-mid="86517710" border="0" src="https://freight.cargo.site/w/1000/i/94d04be4fd231db0580346446cbc4bf4a4c91f0e1490f10dc48c1bd5254d3247/nerdwallet.com-NerdWalletMakealltherightmoneymoves-2.jpg" /> <img width="1370" height="606" width_o="1370" height_o="606" data-src="https://freight.cargo.site/t/original/i/c690e72d31a16edc92ec44f20539415efb80aea330ece767639583554a6ff02a/nerdwallet.com-NerdWalletMakealltherightmoneymoves-4.jpg" data-mid="86517715" border="0" src="https://freight.cargo.site/w/1000/i/c690e72d31a16edc92ec44f20539415efb80aea330ece767639583554a6ff02a/nerdwallet.com-NerdWalletMakealltherightmoneymoves-4.jpg" /> <img width="1370" height="582" width_o="1370" height_o="582" data-src="https://freight.cargo.site/t/original/i/eb45af933cc28a3c719782098354ea4077e68f25b27726132bb1eb6af78be640/nerdwallet.com-NerdWalletMakealltherightmoneymoves-5.jpg" data-mid="86517722" border="0" src="https://freight.cargo.site/w/1000/i/eb45af933cc28a3c719782098354ea4077e68f25b27726132bb1eb6af78be640/nerdwallet.com-NerdWalletMakealltherightmoneymoves-5.jpg" /> <img width="1370" height="575" width_o="1370" height_o="575" data-src="https://freight.cargo.site/t/original/i/773988c68f7a8b11b5e627ffcf9c93b9363ea7972e9ed11c5b2f03eb34604ded/nerdwallet.com-NerdWalletMakealltherightmoneymoves-6.jpg" data-mid="86517725" border="0" src="https://freight.cargo.site/w/1000/i/773988c68f7a8b11b5e627ffcf9c93b9363ea7972e9ed11c5b2f03eb34604ded/nerdwallet.com-NerdWalletMakealltherightmoneymoves-6.jpg" /> <img width="1370" height="652" width_o="1370" height_o="652" data-src="https://freight.cargo.site/t/original/i/d35b70f7eb421016d41d78a839e39d708f5e9386844cabfaeeeecba32a83a57d/nerdwallet.com-NerdWalletMakealltherightmoneymoves-7.jpg" data-mid="86517727" border="0" src="https://freight.cargo.site/w/1000/i/d35b70f7eb421016d41d78a839e39d708f5e9386844cabfaeeeecba32a83a57d/nerdwallet.com-NerdWalletMakealltherightmoneymoves-7.jpg" /> 🔙 https://laurenpaul.work/RH-Custom-Price-Alerts Wed, 07 Jun 2023 23:13:41 +0000 Lauren Makes Words https://laurenpaul.work/RH-Custom-Price-Alerts Robinhood —&nbsp; Content Designer (March 2022 - July 2023) Custom price alerts allow customers to get notified when a stock’s price crosses above or below a target value during normal market or extended hours. I designed an interface and flow accessible to both beginner and advanced investors, helping customers to seize more trading opportunities and expanding our push notification guidelines to differentiate alerts from other price movement settings, creating a pattern that is scalable and inclusive of custom alerts.Launched for Robinhood Mobile in Dec 2022 RESULTS: Based on our experiment, custom price alerts help keep customers engaged and placing more trade orders: 10% relative increase in open events for push notifications0.5% relative increase in avg active days for users on all supported platforms48% relative increase in opt-in rate (users who turned notifications from off to on)9.9% relative increase in equity orders (equity volume remained flat) Tool tip entrypoints:<img width="701" height="1427" width_o="701" height_o="1427" data-src="https://freight.cargo.site/t/original/i/4f4a260886748baed53429876fb26c3d834b830d82ef0500706c49d7115e9718/custom-price-alerts-tool-tip.png" data-mid="181391841" border="0" src="https://freight.cargo.site/w/701/i/4f4a260886748baed53429876fb26c3d834b830d82ef0500706c49d7115e9718/custom-price-alerts-tool-tip.png" />&nbsp;<img width="479" height="979" width_o="479" height_o="979" data-src="https://freight.cargo.site/t/original/i/489380366a47fa0be579b08cb19d26b4d39f567374735986b015f8114669f386/Launch-Comm---Tooltip.png" data-mid="181392643" border="0" src="https://freight.cargo.site/w/479/i/489380366a47fa0be579b08cb19d26b4d39f567374735986b015f8114669f386/Launch-Comm---Tooltip.png" /> Setting a custom price alert (Mobile UX): <img width="2137" height="742" width_o="2137" height_o="742" data-src="https://freight.cargo.site/t/original/i/b5b88c510e089224fe490cc131bf7b25e229cde96db96544395426bae771346b/All-SDP-FLOW---Set-Price-Above.png" data-mid="181393089" border="0" src="https://freight.cargo.site/w/1000/i/b5b88c510e089224fe490cc131bf7b25e229cde96db96544395426bae771346b/All-SDP-FLOW---Set-Price-Above.png" /> <img width="2230" height="784" width_o="2230" height_o="784" data-src="https://freight.cargo.site/t/original/i/02e7d5fca42484db3b9e9bed3caca7223ebda701731d2e43412c355027573783/All-SDP-FLOW---Set-Price-Below.png" data-mid="181393096" border="0" src="https://freight.cargo.site/w/1000/i/02e7d5fca42484db3b9e9bed3caca7223ebda701731d2e43412c355027573783/All-SDP-FLOW---Set-Price-Below.png" /> Push notifications: <img width="448" height="946" width_o="448" height_o="946" data-src="https://freight.cargo.site/t/original/i/1617c20ac7bbacf7399e85cbc3df97da0de054c958e1a9a9cbf231814df50ae8/Push-Notification---Price-Moves-Above.png" data-mid="181392823" border="0" src="https://freight.cargo.site/w/448/i/1617c20ac7bbacf7399e85cbc3df97da0de054c958e1a9a9cbf231814df50ae8/Push-Notification---Price-Moves-Above.png" />&nbsp;<img width="452" height="952" width_o="452" height_o="952" data-src="https://freight.cargo.site/t/original/i/a34816c31e013fae5fd1d545c0a5f72de379152e36e6f0e6d36d45d308ec5c01/Push-Notification---Price-Moves-Below.png" data-mid="181392829" border="0" src="https://freight.cargo.site/w/452/i/a34816c31e013fae5fd1d545c0a5f72de379152e36e6f0e6d36d45d308ec5c01/Push-Notification---Price-Moves-Below.png" /> Setting a custom price alert (Price moves above, Web UX): <img width="1324" height="764" width_o="1324" height_o="764" data-src="https://freight.cargo.site/t/original/i/04d2f1231188985e28755c0b63b2163f2092af1af9abe94901d6eb310dfa2708/WEB-Adv.-Chart-1---entry-screen.png" data-mid="181392943" border="0" src="https://freight.cargo.site/w/1000/i/04d2f1231188985e28755c0b63b2163f2092af1af9abe94901d6eb310dfa2708/WEB-Adv.-Chart-1---entry-screen.png" /> <img width="1740" height="984" width_o="1740" height_o="984" data-src="https://freight.cargo.site/t/original/i/102935cd8a382af41af7900ac131facc0f270977be8b363c8a236ef88e8ea596/WEB-Adv.-Chart-2---set-price-below.png" data-mid="181392946" border="0" src="https://freight.cargo.site/w/1000/i/102935cd8a382af41af7900ac131facc0f270977be8b363c8a236ef88e8ea596/WEB-Adv.-Chart-2---set-price-below.png" /> <img width="1752" height="984" width_o="1752" height_o="984" data-src="https://freight.cargo.site/t/original/i/ace1a126240b72f2dd397d58a207e07348d5ccd084f6fa4bcc04da0c461058ec/WEB-Adv.-Chart-3---inpur-price-below-value.png" data-mid="181392948" border="0" src="https://freight.cargo.site/w/1000/i/ace1a126240b72f2dd397d58a207e07348d5ccd084f6fa4bcc04da0c461058ec/WEB-Adv.-Chart-3---inpur-price-below-value.png" /> <img width="1748" height="994" width_o="1748" height_o="994" data-src="https://freight.cargo.site/t/original/i/9cc8fd92d41bc29d2c70c9963bfc56c4c65f5983488f9269df42d59f4c9a598a/WEB-Adv.-Chart-4---price-below-value.png" data-mid="181392957" border="0" src="https://freight.cargo.site/w/1000/i/9cc8fd92d41bc29d2c70c9963bfc56c4c65f5983488f9269df42d59f4c9a598a/WEB-Adv.-Chart-4---price-below-value.png" /> <img width="1746" height="1000" width_o="1746" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e9cd1adcedac6b30a61f933b64d5cfdb7ada522c4403599d6b5475a275fe9a07/WEB-Adv.-Chart-5---price-below-set.png" data-mid="181392958" border="0" src="https://freight.cargo.site/w/1000/i/e9cd1adcedac6b30a61f933b64d5cfdb7ada522c4403599d6b5475a275fe9a07/WEB-Adv.-Chart-5---price-below-set.png" /> <img width="1750" height="994" width_o="1750" height_o="994" data-src="https://freight.cargo.site/t/original/i/3f30a12247dc3660a9120d99da248ba823eeaffcfdc8b1b51628a0d78271ef9d/WEB-Adv.-Chart-6---price-below-set-and-disabled.png" data-mid="181392966" border="0" src="https://freight.cargo.site/w/1000/i/3f30a12247dc3660a9120d99da248ba823eeaffcfdc8b1b51628a0d78271ef9d/WEB-Adv.-Chart-6---price-below-set-and-disabled.png" /> Error states (User has (a) not enabled or (b) turned off notifications from Robinhood):&nbsp;<img width="552" height="1129" width_o="552" height_o="1129" data-src="https://freight.cargo.site/t/original/i/a89dc84f37746a210055dad9e79d58515ada995c8c0f0a6a08a3ead889e0fca9/Message---We-don-t-know-if-the-user-has-enabled-push-notifications-from-Robinhood.png" data-mid="181393140" border="0" src="https://freight.cargo.site/w/552/i/a89dc84f37746a210055dad9e79d58515ada995c8c0f0a6a08a3ead889e0fca9/Message---We-don-t-know-if-the-user-has-enabled-push-notifications-from-Robinhood.png" />&nbsp;<img width="927" height="938" width_o="927" height_o="938" data-src="https://freight.cargo.site/t/original/i/7eed44cbe743d5cd097de4ae65732552e17b3dfd4d86e16e25701a96bf80de36/Message---We-know-the-user-hasn-t-enabled-push-notifications-from-Robinhood.png" data-mid="181393184" border="0" src="https://freight.cargo.site/w/927/i/7eed44cbe743d5cd097de4ae65732552e17b3dfd4d86e16e25701a96bf80de36/Message---We-know-the-user-hasn-t-enabled-push-notifications-from-Robinhood.png" />&nbsp; 🔙 https://laurenpaul.work/RH-Market-Updates Sat, 13 Aug 2022 17:48:38 +0000 Lauren Makes Words https://laurenpaul.work/RH-Market-Updates Robinhood —&nbsp; Content Designer (March 2022 - July 2023) Designed article templates and Browse integration for Market Updates, Robinhood’s offering of timely breakdowns from our Snacks editorial team on key market events and trends. Worked closely with Editorial and Education to configure the cadence and design for in-app/push notifications in order to distinguish Market Updates from regular Snacks newsletter content, developing a more rigid editorial system overall. Update types spanned three categories: Daily open/close: Daily, bite-sized updates that distill the day’s major market events in a friendly, easy-to-consume mannerThe weekly rundown: Deep-dive macroeconomic coverage by Steph Guild, RH’s head of investment strategy and industry thought leaderMajor updates: Important info about major market developmentsLaunched for Robinhood Mobile in July 2022&nbsp; RESULTS: This feature has proven engaging to customers since the experiment phase, helping to make Robinhood the go-to for users to learn more about market news: 18% users view Daily open/close23% users view The weekly rundown (baseline: 5% users view Snacks articles)1.8% increase in WOU (users clicking push notifications)no stats sig negative impact on guardrail metrics (mute rate, trading, funding) Push Notification, In-App Notification, and Landing Page:<img width="382" height="820" width_o="382" height_o="820" data-src="https://freight.cargo.site/t/original/i/228e9a7e4dcb403fd454a569bc03c30da5f57409e4c5cd809edd98c12c68ca66/Screen-Shot-2022-08-15-at-2.29.25-PM.png" data-mid="150491806" border="0" src="https://freight.cargo.site/w/382/i/228e9a7e4dcb403fd454a569bc03c30da5f57409e4c5cd809edd98c12c68ca66/Screen-Shot-2022-08-15-at-2.29.25-PM.png" /> <img width="544" height="1190" width_o="544" height_o="1190" data-src="https://freight.cargo.site/t/original/i/333c0660cb627f144fe0a244ebc270ef9b6e7f752228aa25bf9fcf88e73d5915/Screen-Shot-2022-08-15-at-2.27.00-PM.png" data-mid="150491819" border="0" src="https://freight.cargo.site/w/544/i/333c0660cb627f144fe0a244ebc270ef9b6e7f752228aa25bf9fcf88e73d5915/Screen-Shot-2022-08-15-at-2.27.00-PM.png" />&nbsp;<img width="550" height="1192" width_o="550" height_o="1192" data-src="https://freight.cargo.site/t/original/i/4021769532826d6e735220337db5e11cfc6773413fc54dbd15489a40fbbf1c49/Screen-Shot-2022-08-15-at-2.26.33-PM.png" data-mid="150491810" border="0" src="https://freight.cargo.site/w/550/i/4021769532826d6e735220337db5e11cfc6773413fc54dbd15489a40fbbf1c49/Screen-Shot-2022-08-15-at-2.26.33-PM.png" /> &nbsp; &nbsp; Ad hoc analysis and weekly column skeletons: <img width="448" height="1426" width_o="448" height_o="1426" data-src="https://freight.cargo.site/t/original/i/5941a767eafdf1e6437d7d4936cd681422e0736d03d05f4c6c6e85807d654b53/Screen-Shot-2022-08-15-at-2.27.15-PM.png" data-mid="150491833" border="0" src="https://freight.cargo.site/w/448/i/5941a767eafdf1e6437d7d4936cd681422e0736d03d05f4c6c6e85807d654b53/Screen-Shot-2022-08-15-at-2.27.15-PM.png" />&nbsp;&nbsp;<img width="310" height="824" width_o="310" height_o="824" data-src="https://freight.cargo.site/t/original/i/60b31f013b675d7449b787b6d1e924773addf2e09920293e1e2b1897b11e3125/Screen-Shot-2022-08-15-at-2.28.37-PM.png" data-mid="150491835" border="0" src="https://freight.cargo.site/w/310/i/60b31f013b675d7449b787b6d1e924773addf2e09920293e1e2b1897b11e3125/Screen-Shot-2022-08-15-at-2.28.37-PM.png" />&nbsp;&nbsp;&nbsp; In-App Settings &amp; Disclosures: <img width="536" height="1156" width_o="536" height_o="1156" data-src="https://freight.cargo.site/t/original/i/6b320a177ce9dc894ce8d697f7e204b8b3286f04d12f34e11bbeb60e0530a859/Screen-Shot-2022-08-15-at-2.28.50-PM.png" data-mid="150491922" border="0" src="https://freight.cargo.site/w/536/i/6b320a177ce9dc894ce8d697f7e204b8b3286f04d12f34e11bbeb60e0530a859/Screen-Shot-2022-08-15-at-2.28.50-PM.png" /> <img width="324" height="698" width_o="324" height_o="698" data-src="https://freight.cargo.site/t/original/i/0b71a99fb65371802b779c3d568a0b1b64ec9eb128fc01b0c106e2b9563cf9dd/Screen-Shot-2022-08-15-at-2.28.59-PM.png" data-mid="150491959" border="0" src="https://freight.cargo.site/w/324/i/0b71a99fb65371802b779c3d568a0b1b64ec9eb128fc01b0c106e2b9563cf9dd/Screen-Shot-2022-08-15-at-2.28.59-PM.png" /> <img width="582" height="1450" width_o="582" height_o="1450" data-src="https://freight.cargo.site/t/original/i/f57465d02533d63dfcbbfa39c54520997eef5f249c9d81c3d84fc8a2b65e8ad9/Screen-Shot-2022-08-15-at-2.33.10-PM.png" data-mid="150491994" border="0" src="https://freight.cargo.site/w/582/i/f57465d02533d63dfcbbfa39c54520997eef5f249c9d81c3d84fc8a2b65e8ad9/Screen-Shot-2022-08-15-at-2.33.10-PM.png" /> &nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 🔙 https://laurenpaul.work/RH-Tours Sat, 13 Aug 2022 17:14:45 +0000 Lauren Makes Words https://laurenpaul.work/RH-Tours Robinhood —&nbsp; Content Designer (March 2022 - July 2023) FINANCE 101 Drafted and designed content strategy for educational tours introducing new users to the basics of Exchange-traded Funds (ETFs) and Cryptocurrency, with the goal of making both traditional and modern financial literacy approachable and engaging. Launched for Robinhood Mobile in May 2022 &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="1027" height="2226" width_o="1027" height_o="2226" data-src="https://freight.cargo.site/t/original/i/39e3445e371f726c62b196ec47f454d67d5bb5093e185e259776e3ccfba144b5/Tours-screen-1-1.jpg" data-mid="150316155" border="0" src="https://freight.cargo.site/w/1000/i/39e3445e371f726c62b196ec47f454d67d5bb5093e185e259776e3ccfba144b5/Tours-screen-1-1.jpg" /> <img width="1033" height="2236" width_o="1033" height_o="2236" data-src="https://freight.cargo.site/t/original/i/2f0e8af1e833cc0a29aeddc56a5ac131d20c9149a96527944613d6fc068d255f/Tours-screen--2-1.jpg" data-mid="150316165" border="0" src="https://freight.cargo.site/w/1000/i/2f0e8af1e833cc0a29aeddc56a5ac131d20c9149a96527944613d6fc068d255f/Tours-screen--2-1.jpg" /> <img width="1013" height="2203" width_o="1013" height_o="2203" data-src="https://freight.cargo.site/t/original/i/9d568f9abadebc303a986f59f345a45935b0c0c525c495afb81a601996110212/Tours-screen--3-1.jpg" data-mid="150316170" border="0" src="https://freight.cargo.site/w/1000/i/9d568f9abadebc303a986f59f345a45935b0c0c525c495afb81a601996110212/Tours-screen--3-1.jpg" /> <img width="1026" height="2239" width_o="1026" height_o="2239" data-src="https://freight.cargo.site/t/original/i/efb1132871aa1377d7fddb3ac4327d66cc5871a489bbd28d796c046ec5810af0/Tours-screen-4-1.jpg" data-mid="150316173" border="0" src="https://freight.cargo.site/w/1000/i/efb1132871aa1377d7fddb3ac4327d66cc5871a489bbd28d796c046ec5810af0/Tours-screen-4-1.jpg" /> <img width="1019" height="2213" width_o="1019" height_o="2213" data-src="https://freight.cargo.site/t/original/i/de30f92f07317e2f7aa3b0a299d8540633e02359b174b8ecb5da0997c6e8c2d9/Tours-screen-5-1.jpg" data-mid="150316175" border="0" src="https://freight.cargo.site/w/1000/i/de30f92f07317e2f7aa3b0a299d8540633e02359b174b8ecb5da0997c6e8c2d9/Tours-screen-5-1.jpg" /> <img width="1029" height="2234" width_o="1029" height_o="2234" data-src="https://freight.cargo.site/t/original/i/ad48dd51f3e598ad95e8c04b74310026c6944e819fc9d50e026a4784246d5765/Tours-screen-6-1.jpg" data-mid="150316177" border="0" src="https://freight.cargo.site/w/1000/i/ad48dd51f3e598ad95e8c04b74310026c6944e819fc9d50e026a4784246d5765/Tours-screen-6-1.jpg" /> <img width="1009" height="2202" width_o="1009" height_o="2202" data-src="https://freight.cargo.site/t/original/i/1c281dbb3528352bd4f6b762af0482c13a86a31cecc85cbecdb1ded49e0b702f/Tours-screen-7-1.jpg" data-mid="150316178" border="0" src="https://freight.cargo.site/w/1000/i/1c281dbb3528352bd4f6b762af0482c13a86a31cecc85cbecdb1ded49e0b702f/Tours-screen-7-1.jpg" /> <img width="1003" height="2175" width_o="1003" height_o="2175" data-src="https://freight.cargo.site/t/original/i/a4c0ae32e3c8528901c4f897c9b39c73cae1519e951e1114d03a509ea6a7475b/Tours-screen-8-1.jpg" data-mid="150316180" border="0" src="https://freight.cargo.site/w/1000/i/a4c0ae32e3c8528901c4f897c9b39c73cae1519e951e1114d03a509ea6a7475b/Tours-screen-8-1.jpg" /> <img width="997" height="2178" width_o="997" height_o="2178" data-src="https://freight.cargo.site/t/original/i/0297f44987cee18d6c4a3b37cdf434a0fa2cd622c6009bad0c581e30ae009fa8/Tours-screen-9-1.jpg" data-mid="150316183" border="0" src="https://freight.cargo.site/w/997/i/0297f44987cee18d6c4a3b37cdf434a0fa2cd622c6009bad0c581e30ae009fa8/Tours-screen-9-1.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="732" height="1605" width_o="732" height_o="1605" data-src="https://freight.cargo.site/t/original/i/9c4780d8d3eb050a309e9171a63c85733e9e4b0d63051ca4ad4b11e476433834/Mobile---Tour-Screen-1-1.jpg" data-mid="150316470" border="0" src="https://freight.cargo.site/w/732/i/9c4780d8d3eb050a309e9171a63c85733e9e4b0d63051ca4ad4b11e476433834/Mobile---Tour-Screen-1-1.jpg" /> <img width="736" height="1607" width_o="736" height_o="1607" data-src="https://freight.cargo.site/t/original/i/8f5e4947861a20450bbff0eb8d0e644c0f8e9e4d4fd7bc744e135b825d6722bb/Mobile---Tour-Screen-2-1.jpg" data-mid="150316481" border="0" src="https://freight.cargo.site/w/736/i/8f5e4947861a20450bbff0eb8d0e644c0f8e9e4d4fd7bc744e135b825d6722bb/Mobile---Tour-Screen-2-1.jpg" /> <img width="729" height="1609" width_o="729" height_o="1609" data-src="https://freight.cargo.site/t/original/i/0c1713a311bd15533abfb3827dcb17c479672159c10f3ef8f9207998bb46190b/Mobile---Tour-Screen-3-1.jpg" data-mid="150316488" border="0" src="https://freight.cargo.site/w/729/i/0c1713a311bd15533abfb3827dcb17c479672159c10f3ef8f9207998bb46190b/Mobile---Tour-Screen-3-1.jpg" /> <img width="737" height="1609" width_o="737" height_o="1609" data-src="https://freight.cargo.site/t/original/i/98f2098b59d441de5d5a04f2a603b14f003b59fe9d4dfa4c2f49c8aff1f10ab5/Mobile---Tour-Screen-4-1.jpg" data-mid="150316497" border="0" src="https://freight.cargo.site/w/737/i/98f2098b59d441de5d5a04f2a603b14f003b59fe9d4dfa4c2f49c8aff1f10ab5/Mobile---Tour-Screen-4-1.jpg" /> <img width="735" height="1606" width_o="735" height_o="1606" data-src="https://freight.cargo.site/t/original/i/3bc4b6bb78f81140f06bdc42ec8adacfb3d259139e2e5f8daf2d49cee65f1b86/Mobile---Tour-Screen-5-1.jpg" data-mid="150316513" border="0" src="https://freight.cargo.site/w/735/i/3bc4b6bb78f81140f06bdc42ec8adacfb3d259139e2e5f8daf2d49cee65f1b86/Mobile---Tour-Screen-5-1.jpg" /> <img width="1032" height="1334" width_o="1032" height_o="1334" data-src="https://freight.cargo.site/t/original/i/9adf0a4bb04f3ef5c4d6f2145eb59db2fd6ec3bf5d984d79eee002087e22cf96/Screen-Shot-2022-07-22-at-3.44.45-PM.png" data-mid="150315858" border="0" src="https://freight.cargo.site/w/1000/i/9adf0a4bb04f3ef5c4d6f2145eb59db2fd6ec3bf5d984d79eee002087e22cf96/Screen-Shot-2022-07-22-at-3.44.45-PM.png" /> <img width="1026" height="1316" width_o="1026" height_o="1316" data-src="https://freight.cargo.site/t/original/i/509f5b399d5df80ccd38ae56b17d8918f78294f44b4929278dbc62cc17743552/Crypto-results.png" data-mid="150316519" border="0" src="https://freight.cargo.site/w/1000/i/509f5b399d5df80ccd38ae56b17d8918f78294f44b4929278dbc62cc17743552/Crypto-results.png" /> &nbsp; &nbsp;CHART UPDATES When Robinhood decided to no longer plot zero volume trades (periods during which no trades occurred) on price movement charts, I drafted and designed succint, direct messaging alerting the customer of the change’s impact and reasoning. While evaluating other entrypoints, I uncovered an opportunity and unmet need for an introductory tour of line and candlestick charts, in which we could educate customers on general chart mechanics while seamlessly informing them of how Robinhood tailors the experience. Launched for Robinhood Mobile in Jan 2023 <img width="534" height="1150" width_o="534" height_o="1150" data-src="https://freight.cargo.site/t/original/i/8638365ecd92a538eccea89b5f4c86ffbce7ad876daf4c3782a7b9cdde8bf73c/Screenshot-2023-06-07-at-16.28.47.png" data-mid="181388018" border="0" src="https://freight.cargo.site/w/534/i/8638365ecd92a538eccea89b5f4c86ffbce7ad876daf4c3782a7b9cdde8bf73c/Screenshot-2023-06-07-at-16.28.47.png" /> <img width="534" height="1150" width_o="534" height_o="1150" data-src="https://freight.cargo.site/t/original/i/5e5976d08644d931076cc86ed59e160e1a2e2d231a67f956dd1eef393361354c/Screenshot-2023-06-07-at-16.28.55.png" data-mid="181388019" border="0" src="https://freight.cargo.site/w/534/i/5e5976d08644d931076cc86ed59e160e1a2e2d231a67f956dd1eef393361354c/Screenshot-2023-06-07-at-16.28.55.png" /> <img width="530" height="1146" width_o="530" height_o="1146" data-src="https://freight.cargo.site/t/original/i/da2aa7faee83158e1f35cc7bdb2ed81eef923a3708c437ce48a7b4680e652e37/Screenshot-2023-06-07-at-16.29.04.png" data-mid="181388023" border="0" src="https://freight.cargo.site/w/530/i/da2aa7faee83158e1f35cc7bdb2ed81eef923a3708c437ce48a7b4680e652e37/Screenshot-2023-06-07-at-16.29.04.png" /> <img width="528" height="1146" width_o="528" height_o="1146" data-src="https://freight.cargo.site/t/original/i/c0caf741eeb8fc5af441e249b89d62d1ddac737a692bf65b05d72c504f6d55d7/Screenshot-2023-06-07-at-16.29.15.png" data-mid="181388024" border="0" src="https://freight.cargo.site/w/528/i/c0caf741eeb8fc5af441e249b89d62d1ddac737a692bf65b05d72c504f6d55d7/Screenshot-2023-06-07-at-16.29.15.png" /> <img width="530" height="1148" width_o="530" height_o="1148" data-src="https://freight.cargo.site/t/original/i/01a0337da339651aeb382d76adcc2d429ad5779b1193e6e4a709db59cfc0be40/Screenshot-2023-06-07-at-16.29.33.png" data-mid="181388043" border="0" src="https://freight.cargo.site/w/530/i/01a0337da339651aeb382d76adcc2d429ad5779b1193e6e4a709db59cfc0be40/Screenshot-2023-06-07-at-16.29.33.png" /> <img width="668" height="1448" width_o="668" height_o="1448" data-src="https://freight.cargo.site/t/original/i/3240e6945b4427f11ca1ae200d6762f6ac096d45e9d4b2c256ab9c4acda44a00/Screenshot-2023-06-07-at-16.46.17.png" data-mid="181389219" border="0" src="https://freight.cargo.site/w/668/i/3240e6945b4427f11ca1ae200d6762f6ac096d45e9d4b2c256ab9c4acda44a00/Screenshot-2023-06-07-at-16.46.17.png" /> <img width="672" height="1450" width_o="672" height_o="1450" data-src="https://freight.cargo.site/t/original/i/9f6416fd6b4052121bd9a59bfa6ab096a5d5797fd8c53b3af1012bcf54b255d6/Screenshot-2023-06-07-at-16.46.34.png" data-mid="181389110" border="0" src="https://freight.cargo.site/w/672/i/9f6416fd6b4052121bd9a59bfa6ab096a5d5797fd8c53b3af1012bcf54b255d6/Screenshot-2023-06-07-at-16.46.34.png" /> <img width="668" height="1452" width_o="668" height_o="1452" data-src="https://freight.cargo.site/t/original/i/91f61235002c10ec262d7281e6477c62adde197c9aabfa5ed39efa301595ba0f/Screenshot-2023-06-07-at-16.46.42.png" data-mid="181389122" border="0" src="https://freight.cargo.site/w/668/i/91f61235002c10ec262d7281e6477c62adde197c9aabfa5ed39efa301595ba0f/Screenshot-2023-06-07-at-16.46.42.png" /> <img width="674" height="1456" width_o="674" height_o="1456" data-src="https://freight.cargo.site/t/original/i/98a429ed034b7a17fa73d8a8642cca0df208c2f957f58d8e69e93462e6a20b20/Screenshot-2023-06-07-at-16.47.10.png" data-mid="181389123" border="0" src="https://freight.cargo.site/w/674/i/98a429ed034b7a17fa73d8a8642cca0df208c2f957f58d8e69e93462e6a20b20/Screenshot-2023-06-07-at-16.47.10.png" /> <img width="666" height="1446" width_o="666" height_o="1446" data-src="https://freight.cargo.site/t/original/i/f46e3b5aacac2b496191043781aa70d5151bb0cd149244fdabd0545eaddcc171/Screenshot-2023-06-07-at-16.48.07.png" data-mid="181389688" border="0" src="https://freight.cargo.site/w/666/i/f46e3b5aacac2b496191043781aa70d5151bb0cd149244fdabd0545eaddcc171/Screenshot-2023-06-07-at-16.48.07.png" /> <img width="694" height="1494" width_o="694" height_o="1494" data-src="https://freight.cargo.site/t/original/i/05d3418fb53201a6757e91c247d201af12a491055fe42551480c84f1fb7c896b/Screenshot-2023-06-07-at-16.49.05.png" data-mid="181389156" border="0" src="https://freight.cargo.site/w/694/i/05d3418fb53201a6757e91c247d201af12a491055fe42551480c84f1fb7c896b/Screenshot-2023-06-07-at-16.49.05.png" /> Announcement for first-time users: <img width="375" height="812" width_o="375" height_o="812" data-src="https://freight.cargo.site/t/original/i/7e15d9927bab7118359a0dd58bea6a707b25ba16625540ece81368ade3fa00d1/First-time-experience-on-SDP.jpg" data-mid="181387700" border="0" src="https://freight.cargo.site/w/375/i/7e15d9927bab7118359a0dd58bea6a707b25ba16625540ece81368ade3fa00d1/First-time-experience-on-SDP.jpg" /> 🔙